DESCENTRO — Identity in Motion
DESCENTRO is a research intelligence dedicated to the multiple cultures that shape the diverse realities of Brazil, helping brands connect genuinely with communities beyond stereotypes and shallow representations.
DESCENTRO is a research intelligence dedicated to the multiple cultures that shape the diverse realities of Brazil, helping brands connect genuinely with communities beyond stereotypes and shallow representations.
For this project, the motion direction and animation of the identity capsule video were led, visually translating DESCENTRO’s core concepts through rhythm, texture, and sensations, in dialogue with a pulsating and distinctive sound design.
Studio: Ronin
Year: 2023
Design Lead: Igor Berck
Design & Art Direction: Diego Silva, Felipe Rizo, Igor Berck, Lukas Kawakami, Lucas Oliveira
Concept: Henrique Porto, Leandro Neves
Sound Branding: Lucas Oliveira
Types in Use: Neue Haas Grotesk Display (Linotype), Supply (PANGRAM©)
Year: 2023
Design Lead: Igor Berck
Design & Art Direction: Diego Silva, Felipe Rizo, Igor Berck, Lukas Kawakami, Lucas Oliveira
Concept: Henrique Porto, Leandro Neves
Sound Branding: Lucas Oliveira
Types in Use: Neue Haas Grotesk Display (Linotype), Supply (PANGRAM©)
